Mawsons Huts Foundation : Frank Hurley Photography Awards
Branding | Website | Design |
The Frank Hurley Photography Awards is a new international photography competition awarding the world’s best photographs in the spirit of this iconic Australian photographer & explorer.
The branding was inspired by the focal frame and the final mounted exhibition of images, that reached beyond the confines of the expected and looked toward new perspectives, exploration and adventure. There was an appreciation that the branding needed to take a back seat in the visual displays and promotions though, as it is the entrants work that is being celebrated, that holds attention and inspires.
Although the website design was heavily influenced by the website we did for the Mawson’s Huts Foundation, there were unique requirements for Frank Hurley Photo Awards and it slowly developed its own look and feel.