what we do
Our knowledge and experience enables us to provide extensive and thorough marketing + design solutions that complement the unique voice of your brand.
design + marketing
online + digital
We are a premium full-service marketing, website + graphic design studio, offering a wide range of solutions for a varied clientele.
BRANDING + LOGO DESIGN
We will develop a full brand identity that reflects your brand personality. We live in an extremely visual age and strong branding is often related to client confidence and initial perceptions of an organisation.
We ensure your brand, and in particular, your logo, will visually represent the core values of your company, reflecting your key point of difference.
MARKETING PLANS + STRATEGY
We will provide you with a carefully considered marketing strategy to help you achieve your business objectives. We will develop the marketing objectives, research your target market and competitors, and find your unique positioning in the market.
We will then develop a detailed marketing plan for all your marketing activities over a 12 month period, allowing your business to highlight its unique point of difference to the chosen target market.
We can then help you successfully implement your marketing plans.
WEBSITE DESIGN + CONSTRUCTION
We craft unique websites that work across all devices and focus on delivering an exceptional user experience.
We take the time to develop & plan your site navigation and information architecture, ensuring an intuitive user experience – making it easy for visitors to find what they’re looking for and navigate their way around your site.
We will provide you with a dynamic website using an open source content management system (CMS), ensuring you have compelling content and customised functionality to answer all your business needs.
All of our websites are designed as mobile responsive, which allows your site to adapt according to the device used to access it, ensuring it always displays just the way you intended it to.
SEARCH ENGINE OPTIMISATION (SEO)
We provide an integrated approach to SEO that balances user experience with SEO requirements and we ensure it is addressed at every stage of the website development process.
Our team targets people, not just search engines. Many focus their website content on search engine optimisation (SEO) techniques, whilst completely ignoring the critical factor: target audience. Today, relevant content is king, not the awkward placement of dozens of keywords. We understand good traffic is engaged traffic, so we focus on creating relevant content that engages your audience, and gives you good organic search rankings.
USER EXPERIENCE (UX)
Focusing on UX in the initial stages of website design & development ensures visitors have a positive experience with your site and brand.
We ensure an exceptional user experience. We take the time to develop & plan your site navigation and information architecture, ensuring an intuitive user experience – making it easy for visitors to find what they’re looking for and navigate their way around your site.
As UX designers, we focus on elements such as the journey the user will go on around your website, outlining all the points that that lead to the desired outcome, for example, the purchase of a product, a booking enquiry, contacting a consultant, etc. We then design the user interface (UI), focusing on the visual representation of how this will work.
Our recommended content management system (CMS) seamlessly integrates customised functionality to meet the unique needs of each client. It has the ability to move forward with your business, adapting to new demands as your business changes and grows.
We provide you with the choice to self-manage and maintain your own website or to have us manage and maintain it for you. We offer the option of training, collaboration or employing our services to manage the site for you, which enables you to focus on developing your core business. We passionately believe it is your decision. It all comes down to your best use of your time, business strategy and budget.
We provide a maintenance service for all our client’s websites, ensuring the integrity and security of each website, adapting to technology’s changing landscape.
We can design and produce all of your marketing materials, including brochures, report templates, banners, signage (indoor, outdoor, shop-front), flyers, ebooks, tradeshow stands, catalogues, infographics, annual reports, advertisements (digital & print), along with any other communication material your business requires.
We ensure all your marketing materials complement your unique positioning and voice.
A high standard of copy is important for your business to look professional. We can do the copywriting for you or you can provide the copy and we will edit and proof it for you, as well as identifying any gaps in the copy that need to be filled.
STATIONERY + EMAIL SIGNATURES
Letterheads, business cards, ‘With Compliments’ slips and email signatures all help to promote your brand.
Email signatures are a great marketing tool that can be used to showcase your company or brand, and communicate new developments to your contacts. They are developed in an HTML format that provides a more professional look to your emails and we deliver them to you in an easy-to-implement guide for everyone working in your business.
It is important to protect your brand integrity and ensure brand consistency whenever your branding is used. For larger scale firms where their design and marketing requirements are extensive, we provide detailed guidelines on the way your brand should be implemented, including logos, colours and various applications.
Social media is a great way to share real-time, relevant content and forms part of your customer’s user experience. It drives loyalty, trust and ultimately the desire to spend with your business, instead of a competitor.
We will help develop a strategy for you, identifying the correct social media channels for your business to be a part of, developing goals for these channels and a content plan to achieve these goals.
Once we have developed a strategy and content plan, you can choose to implement it internally or we can implement it for you.
We can take the stress out of the constant search for new content by developing a monthly social media content plan. We ensure all content of posts & comments have a clear direction and serve a distinct purpose.
eNewsletters are both a cost-effective and highly-targeted marketing tool that provides up-to-date content to your target audience and measurable results for your business.
We can design a template for your digital newsletter. We can develop a content plan, write content or edit and proof your own content. We can manage and distribute your e-newsletters or set up a template for you to manage internally. We specialise in Mailchimp, Campaign Monitor, or Word Templates (for internal emailing).
SIGNAGE + BANNERS
Promoting brand awareness through a myriad of opportunities. From signage for buildings, windows & vehicles that address broad visibility, through to stands, banners & posters for conferences and trade shows that create the perfect backdrop for promoting your business initiatives.
ILLUSTRATION + PHOTOGRAPHY + VIDEO
Introducing different media can enhance emotional connections and tell a story about your brand. Professional photography and/or illustrations will enhance the professionalism of your business when used on your website and in your marketing materials. We can organise the production and development of professional photography and illustration for your unique business needs.
Corporate videos are an increasingly engaging marketing tool for businesses. They help with organic search rankings when used on websites and in social media. We can organise the production and editing of professional videos for corporate video reels, websites or social media.
Converting a search to a purchase is key to creating a successful online business. We can implement a suitable and effective eCommerce solution to integrate with your website, delivering purchase opportunities for visitors to your website and expanding your sales reach.
eLearning platforms are a great way to share your specialised knowledge and expertise in your area of business.
We can design & develop an elearning platform for your business – including, writing & designing the courses, designing an intuitive user experience and construction of the backend of the platform, ensuring it works seamlessly with your current or new website.
We can add an eCommerce system to monetise the courses you are providing, if required.